DAVID “REV” CIANCIO
* Senior Marketing Strategist *
* Brand Manager *
* Expert Burger Taster *
David “Rev” Ciancio is a senior creative professional with 20 years experience in hospitality and digital marketing and business development. After graduating from Michigan State University with a Bachelor of Arts in Telecommunications, and a minor in Social Sciences, he moved to the New York area to begin his career.
Most recently, Rev was the Director of Marketing for Schweid & Sons, a family owned and operated gourmet ground beef purveyor located in Carlstadt, NJ. Schweid & Sons’s high quality ground beef can be found in grocery stores around the north east and at restaurants all over the country. His role is to take his passion for hamburgers and match it with his years of experience in branding and hospitality marketing. Restaurants like Five Guys Burgers and Fries, Fuddruckers, Bad Daddy’s Burger Bar, Pincho Factory and Tasty Burger use Schweid & Sons ground beef.
In his role at Schweid & Sons / Burger Maker Inc, he was able to re-brand and re-launch a nearly 40 year-old, family-owned & operated ground beef manufacturer. This was the catalyst for launching a retail line into 6,300 stores with 3MM pounds of sales in first 2 years of new venture. One of his primary functions was to provide after-sale, marketing support to our key customers by acting as a in house marketing agency with a goal of driving customer success.
Rev is a serious eater and has developed a palette especially for American, Italian and Latin comfort foods. Following Rev on Instagram you will see a constant stream of Burgers French Fries, Tacos, Pizza, Pasta, Sandwiches, Hot Wings and other intensely delicious looking food. His reputation as a food fanatic and literal tastemaker has turned him into a professional food judge. Rev has been the food judge at the NYC Bacon and Beer Classic, New York Best Wings Festival, the NJ Taco Festival, the Nathan’s Famous Hot Dog Eating Contest, the Staten Island Celebrity Chef Wing Fight and many, many more.
In 2012, Rev founded and produced the first-ever NY Burger Week. The Burger Week is an annual seven day celebration of Hamburger events happening in New York City.
Before Schweid & Sons, Rev was a sales managers with Cardlytics, which partners with major financial institutions to target consumers based on their shopping behavior by placing relevant, target local advertising on their electronic banking statements. The most notable Cardlytics program is Bank of America’s “BankAmeriDeals,” where Rev specialized in multi-unit restaurant and grocery marketing.
Prior to joining Cardlytics, Rev worked on business development as the Partnership Development and Sales Manager for Thrillist, where he established partner relationships within entertainment, nightlife and dining industries to create unique event programming and compelling offers for Thrillist Rewards subscribers.
He also co-owns Idle Hands Bar in New York City’s East Village, where he serves as the CMO and Beer Sommelier, oversees all marketing and public relations and manages social media, promotions and the bar’s website. The bar is known for a large selection of rotating craft beers and bourbons, diverse events—including beer and bourbon lessons and pairing dinners, as well as concert after-parties, bar crawls and holiday parties.
Rev is the founder of Yeah! Management, an entertainment and hospitality industry marketing agency. Yeah! specialized in business development/brand consulting, community and social media consulting, event marketing, and artist management/development. Through Yeah!, Rev developed customized marketing and sales programs for clients to increase brand awareness. Rev also developed and executed special events, including concerts, music festivals, pop-up shops and food and beverage tasting events. Yeah! was a partnership with Artist Arena, one of the world’s most prominent VIP and luxury fan club ticketing services. Rev worked as Artist Arena’s business development and sales account manager.
Before starting Yeah! Management, Rev was a principal at The Music Syndicate for more than a decade. The “Syn” is an independent marketing and consulting agency specializing in the promotion of consumer products, music artists, comedians, movies, television, live events, and lifestyle trends.
When Rev is not hard at work with his clients or spending time with his wife Cara, a professional author, he is a prominent food blogger. Rev created and manages one of the top burger blogs in world, Burger Conquest. As part of Burger Conquest, he also organizes and hosts the New York City Wing-Off. Rev has even appeared on numerous different television shows including The Learning Channel’s Cake Boss, where he and Idle Hands were featured in an episode.